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Jeya Narrative believes in people and the positive impact we can make. We want to nurture and promote the innate talent within each and every one of us.

The company was born out of a fascination for people, their passions and aspirations. As a species, we evolve by working together and supporting each other. The UK and Europe are hubs of innovation and creativity that should be celebrated and shared, as they help develop our world and advance our thinking.

Consumption is inevitable within our society but the way we consume is changing and becoming more conscious, empathetic and sustainable. The future is in the community, on rekindling meaningful relationships, and experiences. By promoting talent and fostering collaboration, Jeya Narrative seeks to create a community of makers, thinkers and wearers united by a single mission.  


Through collaboration and self-empowerment, we can all become the best version of ourselves.



The discerning man is a collection of stories, inspirations, and ambitions. He wants to look good, feel good and make an impact. We want to celebrate that individuality so he can style his life with pride. 

We do not simply focus on a specific artefact or a quest for quality and sustainability; instead, we focus on fulfilling the discerning man’s expectations with a collection of curated products, experiences and editorial content that are to his image and help him on his journey to self-development.


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Read our 8 tips on how to style a bow tie.
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We take a look at six British style icons, rakish individuals who we look up to again and again for sartorial inspiration. It is their style but also their demeanour that fascinates, and how through the combination of both they managed to make a lasting impact on the menswear industry.