"You must look perfectly happy and relaxed in your clothes which must appear part of you rather than a wardrobe you have donned."
- Hardy Amies, ABC to Men's Fashion
Take inspiration from modern-day style icons and embrace timeless style.
The pocket square
Known primarily for his clean, casual attire, much can be learnt from Steve McQueen’s style. He knew how to blend masculinity with elegance and embraced three-piece suits, accessorised to perfection with a natural, messy pocket square of course.
The forefather of menswear as we know it, Beau Brummell famously substituted baroque, near-grotesque breeches of the time with simpler tailoring, donning them with ambitiously knotted cravats. For a little less extravagance, replace the cravat with a bow tie such as Rory Hutton’s flamboyant Manchuria, and perhaps even pair it with the matching pocket square.
Style icon of the 1950s, and precursor of youth subcultures, James Dean’s cool and nonchalant style has been sought after ever since. Pair casual classics such as a white t-shirt and jeans and add a handmade leather belt to finish off your look.
Emulate the great British icon’s style with our selection of colourful and patterned socks from London Sock Company and Banvard & James. David Gandy epitomises the modern gentleman with his classic sartorial style, using smaller details, such as socks, to showcase his own personality.
Embodying sophistication and effortless style, Bogart focused greatly on details. Dressed to the nines for any occasion, he enjoyed sporting double breasted suits and adding a little panache and personality to his outfits by addition of a bow tie, a lapel pin or a pocket square.
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The rule with black tie is to keep it simple and to embrace the monochrome sophisticated elegance. But black tie need not be plain; pair a well-fitted tuxedo, with peak lapels of course, and use accessories to maximise its impact. Read our styling tips on how to master the art of black tie and how to accessorise to perfection.
Pocket squares ooze sartorial elegance and flair like no other accessory. The elegance and beauty of the pocket square lies in its effortless style and its power to boost the wearer's confidence. Read a brief history of the humble square, find out how to fold it, and read our styling tips on how to wear it best.